Here is what John Ruhlin, author of Giftology says:
If you’re wondering whether or not you should give your clients gifts, let me clear up any doubt: you should. It’s always a good idea to show clients your gratitude. Yes, you’ve provided great value to them, but a nice token of appreciation can really help demonstrate that you care.
Here are 5 Important Rules in giving gifts to your clients.
1 - Make it personal
You don't want your gifts to land in the garbage because they appear to be generic and impersonal. You also don't want your gifts to come across as desperate or tacky. You want your gesture to be thoughtful and personal. A gift that truly shows your clients how much you care. A thoughtful gift goes 100 times further than a generic gesture.
2 - Don't make it promotional
So many companies send clients gifts that contain their logo on them, that's not a gift, it's a marketing piece. Don't gift it.
“Don’t delude yourself into thinking that’s a gift for the recipient,” says John Ruhlin, Author of Giftology “If you are giving a meaningless gift, then you better have your logo on it. That way, whoever pulls it from the garbage will know who it was from.”
3 - Don't be Cheap
"We'd all like a reputation for generosity, and we'd all like to but it cheap." - Mignon McLaughlin
Think about how much you might spend taking someone out for a nice meal. That meal will be forgotten by the next morning. But when it comes to gifts, most business owners try to figure out how little they can spend. If everything in your business displays value and first class, don't be cheap when it comes to showing your appreciation. If that is the case, sending your clients nothing is better than a cheap something.
4- Be Creative
A bottle of wine or a gift basket is so overused that it is almost a cliche. Show your clients that you put some thought into the gift, show your clients that they are one of kind. Get them a gift that represents their originality. It will pay off a thousand times.
5 - Give often
Showing generosity towards your clients will create abundance for you in the future. Always show your clients how much you care and appreciate them. Thank them for a referral, thank them for a sale, thank them for just being them.
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