McRae Marketing presents

Email Curating division

- Transforming you clients into advocates through heartfelt emails. -

We manage your entire email communication with your clients.

"I feel so guilty, I know I should, but

I never contact my past customers."

Dave Thompson


2 APR 2017, 12:21

"It was the $1107 / dollar day,

emailing my customers a thank you

that I knew that my life was now different."

Russell McRae

15 SEP 2017, 14:42

"I've made $80,000 this year by

emailing my past customers and

just saying hi!"

Stacey Huix

15 SEP 2017, 14:42


Your clients. Powerful software. Our passion.

After 20 years of successfully emailing large databases of email addresses. We've finally found a software so powerful, so advanced, that made us so much money, that we just had to share it with a select group of clients.

Introducing our boutique email curation platform; McRae Marketing.

Click here to learn more about McRae Marketing and our history.

It's the year 1997

Teenagers across the world are falling in love with Leonardo and Kate. And I was busy working on my first email campaign to my then large email list of 50 people. Now going ahead 22 years and now I've been emailing hundreds of thousands of emails.

I've spent 22 years studying, analyzing, and perfecting the delicate art of emailing to my clients. How often to email them, what to say, what not to say and most importantly what systems to use.

A thousand hours

Starting out with my Windows 95 and far to many diet cokes, I dedicated myself to the art of the email. Malcolm Gladwell —states that exceptional expertise requires at least 10,000 hours of practice. And after 22 years, and no more diet cokes, I've now clocked in far more than 10,000 hours to perfecting how to email to large audiences.

Now, I'm ready to share that expertise with a small group of people. I've opened up my skill and I'm proud to say that I've now started a boutique full service email curating company.

Do what you do best and leave the rest to the pro's.

What is a "boutique full service emailing company"? In it's simplest terms, I help you to fully manage your email communication with your clients. They are still your clients, you own the list, it's your most important asset. What I do is sort the list, tag them, set up email workflows, campaigns, broadcasts etc. I help you to plan and implement how and when you speak with your clients. Then I pour over the stats on what is working, what isn't and constantly improve it until you have a money making machine on your hands.

How does that sound?

We offer you the single most advanced email system

Fully set up, managed and maintained by us.

How does it work?

You upload your contacts

We create your email system

You sit back and relax

CLICK here to learn more on HOW IT WORKS

You upload your contacts

You will always be the one to control your contact database. It's your most important asset. We are simply offering to manage the entire email system for you.

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You've been collecting your contacts for years now, they are your most important asset. Let's turn those contacts into gold for you.

First you need to place every single contact into an excel spreadsheet. We will provide you with a formatted spreadsheet so it is super easy for you.


Next we take your contact spreadsheet and we begin to tag them appropriately so we can speak to them in a highly personal way. Here are some example tags; customer, vendor, cold customer, advocate, a list, b list etc.

We will help you with how to tag them.

Next ->

Now your contacts are ready to go. At this point you upload them to your drip account. Remember, they are your contacts and your drip account! We are here to help you speak with them.

Now we create your email system in drip.

We create your email system

Once you upload your contacts, we begin to go to work. We have a comprehensive onboarding system so we know exactly how you want to communicate with your clients.

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Now all of your contacts are tagged and uploaded into your system. Here is where the heavy lifting begins. We work with you on how you want to communicate with your contacts. How often you want to speak with them and what you want to say.

This is where we build the incredibly powerful workflows for you.

Do you send out monthly newsletters and do you want to email your clients at Christmas and their birthday? At this part we create your email campaigns and broadcast email schedules.


Now we create what are called triggers within the emails. We can create triggers that notify you when a client opens an email. Or we can send a contact to your CRM!

Remember, we're giving you an entire email automation system here.

All of the schedules and workflows are created. Now we add the content; what do we actually say to your clients. We will have some templates for you to choose from and you can tweak them to have it sound more like you if you want.

You can also add fun things like Christmas card graphics etc to spice things up.

You sit back and relax

We manage your entire emailing system and you go and do what you do best. Meet people, keep connecting with them, convert them to a client and grow your business.

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Your emails are in the system, the communication processes are in place, the content is written. Now it's time to hit the big red "GO" button and make it all live.

Your emails will now start to flow through your beautiful funnels - a true thing of beauty.

Your job is to keep on meeting people, adding them to your database and most of all responding and calling all of your contacts that are flowing through your system.

You're going to be busy making calls so get your phone ready.

We take the reins now and our job is to ensure that all of your contacts are happy and that the emails you are sending are being read and how we can keep improving.

This is a living system that will constantly need tweaking to give you the best results.

Monthly calls with you and I where we go over your stats. We talk about what we can do to improve. Let's say you now want to email at Thanksgiving to thank your clients, we then add that to your campaign.

Communication between us is key to ensuring that we grow this into an ongoing money machine for you!

Now on to the fun stuff. What the email system does.

Powered by

We proudly use is the single most sofisticated, robust and powerful email system available.

Let us use our vast knowledge of this platform to curate your email to your clients.


Communicate powerfully.

Great communication is all about your timing. How you start the conversation, when you respond, when to ask for the sale. You get it, you're a professional. So why isn't your email as good of a communicator as you are?

We will work with you in creating the most powerful communication system for your emails.

Let's say you meet a prospect at a tradeshow, you then tag them as "tradeshow" and our system will automatically work them through a communication funnel that will keep speaking to them for as long as you want and how you want!

You're a great communicator, now you're email system is too.

Want to learn more these powerful workflows? Click here

Schedule Consultation calls

Stop playing email tag with your prospects and missing opportunities to fill your calendar with consultation calls.

With this workflow, every prospect who requests a consultation call from you will be reminded to complete the scheduling request, even if they forget to do it after the first automated email you send them.

Maximize your consultation requests and free up hours in your day by using this workflow template.

Once we set up this workflow for you, all you need to do is tag someone with "consultation request" and our system will take care of the entire workflow for you! You never have to worry about them again.

And don't forget, we can set a trigger so if they click or open your email we let you know so you can call them.

How amazing is that.

And we can build unlimited number of workflows for you. Met someone at a tradeshow, yup, we can build one for that!


The smartest lead generating tool.

What if you could know exactly when to call your clients. With our system you will be notified when your open an email, click on your email or even go to a certain webpage! Grab your phone and give them a call.

Your clients will be primed and ready to hear from you. Never wonder when to call your clients again!

This single reason alone will make you so much money!

Want to know exactly when to call your clients?

How can this make you money? Glad you asked, click here to learn more.

A huge money maker for you.

We all know that it's vital to stay in contact with your clients and to pick up the phone and give them a call. But we all forget.

Our clients want us to call them. The person we met at the tradeshow wants us to call them. Your Mom wants you to call her. But we all get busy and forget.

What if you could have a system that told you to call them when they clicked on your email? What if you could send out a hello email to them automatically for 3 months down the road, they open and click it and presto, you're notified to call them!

Well we can do that for you. Making money will never be this easy again.

Just a few of the many features.


Make every customer experience meaningful. Connect, engage and relate to every customer on a highly personal level.

Full automation

Give your customers the experience they deserve. Never miss the important stuff again, like important customer milestones and important details.


Highly personalized campaigns fit to every customer. Delight your clients with hyper-relevant content made for them!


Uncover more about every customer with the hard working code. The website tracking code lets you see inside every customer journey.


Make rock solid decisions with data to back them up. Then see what strategies are working and what needs to be tweaked.


The last thing you want is for your emails to not speak with all of your other software. We have you covered with endless integrations.

Click on these tabs below to learn more.


Marketing harmony from day one

No one likes to be kept in a box, which is why our system gets along with pretty much any marketing strategy you want to put in motion. With a deep library of integrations, a flexible API, this system fits in with any marketing campaign you cook up.

Marketing automation.

Never, ever, ever miss the important stuff again, like customer milestones, important details and important timing. It's email marketing that finally grew up.

  • Automation workflows!
  • Muli- channel Marketing
  • Email campaigns
  • One-off emails

Comprehensive tracking

Uncover more about every single customer with one hard working piece of software. Your tracking codes lets you see inside every customer journey for full-color insight that leads to meaningful action.

Personalized campaigns to fit every customer

Marketing with heart makes everything better. With us, you'll delight your customers and sell more with hyper-relevant content, recommendations and more - all made with humans in mind.

Analytics and Reporting

Make rock solid decisions with data to back them up. Then see what strategies are working ( and fill your pockets with cash), or which need a tweak or two.