Why referrals are such a vital part of your business.
Back in the day, when you had three brands to choose from, life was easy. Now, with an untrusting marketplace facing infinite choice, nobody moves without a recommendation. We want someone else to do the sifting and sorting of all the options that we don't have to, it's just too much work.
In the higher up you go in income and the more significant the purchase, like a new home, the more your buyer will rely on recommendations.
They know that they're making it a significant purchase decision and, for the most part, all the options could meet their needs. So the real question in everyone's mind is "who can I trust to keep their promises?"
So you know that your clients trust you, they've worked with you and they've helped you and you help them to make the biggest purchase of their life, their home. So what are you doing to help your clients send you referrals for decades to come? How are you leveraging that trust that you've built with your clients into referrals? You need to give them a tool that creates us conversations about you. Those passionate conversations that end up being a referral.
At McRae portraits we create paintings of your clients home to hang on your clients will for decades to come, sparking those conversations about you which in turn transform into referrals.
Enjoy the painting.
Russell McRae,
Paintings start at only $200 and arrive matted, framed, nestled in our handmade packaging, with a thank you card ready to present to your clients.
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This is from the book Giftology by John Ruhlin,I highly recommend this book.
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