The power of the thank you card.
The single most important impression you can place on someone in your business dealings and in your personal life is the use of a simple thank you card.
Again, an email, text, social post, or even a form letter is not enough. In fact, in some cases they might be worse than doing nothing at all.
The Golden test is to simply think of how you feel when a company or individual you have done business with does or doesn't thank you and stay in touch with you. Think about how you feel when:
- You receive nothing.
- You receive an email thanking you for your business but also asking for you for more business.
- You receive a thank you email asking you to fill out a survey.
- You receive an impersonal form letter thanking you and asking you to do something.
But instead think about how you feel if you open up your mailbox inside there was a thank you card with your home on the front. And inside was quick handwritten message thanking you for your business and telling you how much they appreciate you.
When you purchase a painting through us we also include a free thank you card with your clients home on the front. This is an incredibly powerful tool in deepening your relationship with your client and increasing your referral power.
Just another reason why you should give every client the painting of their home from McRae portraits.
Enjoy the painting.
Russell McRae,
Paintings arrive matted, framed, nestled in our handmade packaging, with a thank you card ready to present to your clients.
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This is from the book "Human Connection, how relationship marketing is transforming the way people succeed." By Kody Bateman
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