The power of a multitouch campaign for your clients.
What's even better than a thank you card?
Well, nothing is better than a thank you card, but there is something better than sending out just a single impression. Multiple impression campaigns are highly effective because they keep you top of mind with your customers. Remember, someone who feels appreciated will appreciate your business with incremental sales and referrals.
Here's an example of a five touch campaign that was designed for and Austin Martin dealership. The purpose of this was to show how they could easily extend their follow-up from a single touch to five touches that would reach their customers at optimum times.
Again, the hub of a good multiple touch campaign is built around the thank you, birthday and holiday opportunities. We simply suggested to send those and to add I keep in touch and a promotional card inviting them to bring in their car for service.
Yes, sending a thank you card is incredibly powerful, but following up with a series of four other cards throughout the year is an amazing way to stay in contact with your clients and to deepen your relationship with them. Through McRae portraits when you buy a painting of the home you can also order the one year client care system
. That includes four follow-up cards throughout the year with their painting on the front of every card.
Enjoy the painting.
Russell McRae,
Paintings arrive matted, framed, nestled in our handmade packaging, with a thank you card ready to present to your clients.
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This is from the book "Human Connection, how relationship marketing is transforming the way people succeed." By Kody Bateman
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