The importance of staying top of mind

Staying top of mind with your referral sources can help grow your referral business by ensuring that they think of you when they come across someone in need of your services. Here are a few ways you can stay top of mind:

  1. Regularly reach out to your referral sources: Whether it's via email, phone, or in-person meetings, make sure to regularly check in with your referral sources to let them know you're thinking of them and to keep them updated on your business.

  2. Send helpful information and resources: Share helpful information and resources with your referral sources that they can pass on to their own clients. This helps them see you as a valuable resource, and they will be more likely to refer people to you.

  3. Attend networking events: Get out and meet new people in your community. The more you interact with people, the more they will remember you.

  4. Host events and open houses: Hosting events and open houses can be a great way to stay top of mind with your referral sources. Invite them to these events to let them know you value their business.

  5. Personalize your communications: Tailor your message and the frequency of the communication according to the relationship you have with the referral source.

  6. Show gratitude and recognize their referrals: Make sure to express your appreciation when someone refers a client to you. This will keep them in good spirits and they will be more likely to refer again.

By staying top of mind and building strong relationships with your referral sources, you increase the chances that they will think of you when a potential client needs your services.


  1. Leverage social media: Utilize social media platforms to stay connected with your referral sources and to share helpful information and resources. This can help keep you top of mind and can also help establish you as an authority in your field.

  2. Create a referral program: Consider creating a referral program to incentivize your referral sources to send business your way. This could be in the form of a gift card, a small monetary reward, or a simple "thank you" note.

  3. Follow up with past clients: Keep in touch with past clients to show them that you value their business and to stay top of mind. By following up with them, you are reminding them of the positive experience they had with you in the past, and they may refer friends and family to you in the future.

  4. Continuously improve your service: By continuously improving the quality of your service, you will be able to provide a better experience for your clients. This will increase their satisfaction, and they will be more likely to refer friends and family to you.

Overall staying top of mind is all about building strong relationships, by doing so you are increasing the chances that your referral sources will think of you when a potential client needs your services, and that leads to an increase in business. This means going out of your way to be helpful, be present and being consistent with your communication, and always showing appreciation for their support.