Don't be just a blip on your clients radar!
It's understandable why companies tend to give consumable products around the holidays; chocolates, baskets of fruit, or bottles of wine. It's quick, easy, and people have come to expect it – which is exactly what you don't want.
Instead of gifting your client was something that will register as a blip on the radar, choose an item that will serve as the artifact of your relationship, something that becomes woven into the very fabric of their lives. A gift that will create referrals for you for decades to come!
Let's take Joey Coleman, one of the top rated motivational speakers in the world. He is also a former attorney. Years ago, he had a client who left a $5 million estate to his three grown children. Over the course of the next five years, those kids managed to lose the entire $5 million because of her fighting over one thing.
Joey likes to pause at this point in the story so people can guess what they're fighting over. Priceless works of art? Gorgeous beachfront home on a tropical island? Fancy cars?
Those kids blew through $5 million fighting over a $20 harmonica that their father had played every night after dinner for the past 40 years.
It wasn't the harmonica they cared about per se – it was what the harmonica represented. It was a deeply treasured artifact that triggers the memory of hundreds of dinner spent with her father over the years.
It's very important to keep in mind when it comes to strategic gifting. If you choose wisely, you can often tap into someone's deep, emotional memory bank. That's what makes a difference doing a lasting impression in a flash in the pan.
That is why I am so passionate about giving a painting of your client's home to them as a closing gift. Not only is it a beautiful gift, but it's a gift that will continuously spark an emotional chord with your clients. It's a gift that they will treasure and pass on to their children.
Most of all, it's a gift that will create passionate conversations about you, which is the key ingredient to those high value referrals!