Realtors, your gifts should always align with your core values.

Realtors, your gifts should always align with your core values. Because in the end, giving something that reflects the personality of your client in a thoughtful, meaningful way will ultimately reflect on your own character, from both a personal and a business perspective

Always ask yourself what can we buy that's best in class that is within our budget? Be honest about what you can afford. If you can afford more, don't cut corners. Remember, it's about figuring out the most you can do, not the least.

This is from the book Giftology by John Ruhlin