Realtors: how to surprise and delight your clients.
The concept of surprise and delight is one of the key differentiators in the successful execution of corporate gifting, and, to your benefit, is often completely untapped!
Corporate gifting tends to be done very poorly and without much thought. It's as if everyone reads the same playbook with regard to what to give and when to give it. Good advice for you, get another playbook. This is one of the few areas in which you can still be unique and stand out, especially in the way you build both internal and external relationships.
Don't be the person who sends chocolates during Thanksgiving and Christmas when everyone is already 5 pounds overweight, thanks to another 50 chocolates they've already received. Also, avoid being the person who sends red wine when 20% of your customers don't drink wine, 20% of them prefer beer, and another 20% like bourbon. And don't even get us started on how many things can go wrong with food, given all the dietary restrictions and allergies you have to contend with. Do you really want to be this person who sends a ham to his top client who happens to be vegan?
That is why sending them a painting of their home is the perfect gift. You know that they love their house, you help them by you help them sell it. Now honour that experience by giving them a painting of it. A painting by McRae portraits is a winner every single time!
Enjoy the painting.
Russell McRae,
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This is from the book Giftology by John Ruhlin,I highly recommend this book.
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