Realtors, how to inspire referrals for years to come.
Strategic, thoughtful gifting provides that opportunity for referrals. If you have a great service, treat your clients like gold, and give them cool things that they're going to use around their friends, family, and circles of influence, you will have a recipe for inspiring opportunities for your name, products, and services are brought up naturally in conversation.
Imagine that you gave your clients a painting of their home, with your name subtly placed in the bottom left-hand corner of the painting. As the painting hangs on your clients wall in a proud position, every friend, and family member that arrives in the home will look up and say "wow, is that a painting of your home?" And that question, is the referral that you're looking for.
When you give your client something that they will love daily, that's 365 positive impressions per year for the price of one gift. The return is priceless. In fact it's not unusual for people to have comments on things that are sent to them and are hanging on the wall for decades to come.
Instead of the recipient thinking, "wow, thank you so much for that five dollar thingamajig or that I never use," you can make a gift that makes him think, "I love that painting at my home its own credible and I look at it and I enjoyed every single day."
That's why we are incredibly proud to offer our house portraits as a gift that you give to your clients.
Enjoy the painting.
Russell McRae,
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This is from the book Giftology by John Ruhlin,I highly recommend this book.
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