Realtors, how do you make yourself easy to refer?
It's not what you think.
By easy, I don't mean that you given 50 members of your networking group your cards to pass out. And it has nothing to do with how promptly return calls from new referrals. Responsiveness is not the same as being easy to refer. You've got to remove every possible friction point in your referral process, both the visible and the invisible.
An easy way to move friction point in referrals is to give them a tool, something that sparks conversations about you. We recommend a painting of your clients home. It hangs on your clients wall for decades to come, sparking passionate conversations about you that in turn are those elusive referrals that your business so desperately needs.
Enjoy the painting.
Russell McRae,
Paintings start at only $200 and arrive matted, framed, nestled in our handmade packaging, with a thank you card ready to present to your clients.
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This is from the book Giftology by John Ruhlin,I highly recommend this book.
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