Realtors, controlling your referrals.
Leaving the flow of referrals into your business to chance is a dangerous game. Most often, business owners believe that they simply provide great service, that referrals will come on their own.
But often they come at such low volume and with such inconsistency that they cannot be relied upon as a primary source of new clients.
Yet, go to virtually any meeting with two or more business owners in the room and asked them where they get most of their business and they'll tell you "word-of-mouth".
Then ask the next question, the most important question; "what are you doing to stimulate referrals?" And most will say, "nothing".
In fact, author John Janz surveyed several thousand business owners. He found two things;
Number one. 63.4% felt that over half of the business came from referrals.
Number two. 79.9% said they had no system of any kind to generate referrals.
Yet we all know referrals, when they make it to us in the right context, are the best customers. They buy with less effort than prospects that come from cold advertising.
But only 20% of businesses are doing anything proactive to get more referrals, all because the mechanism for getting them, that is been taught for the last hundred years is based on getting you to do something that makes you uncomfortable.
So if referrals are that important to your business, and everybody's business, what are you doing to ensure that your clients will send you referrals? And that's where we are here to help you. We provide you with a painting of your clients home that will hang on your clients wall for decades to come. Every time their friends and family come and visit, they take off their shoes and they look up and they see the painting hanging on the wall. "Wow where did you get that painting?", "You wouldn't believe it our realtor gave it to us when they helped us to sell her house!"
That is how referrals are generated, through a passionate conversation about you that happens organically.
Enjoy the painting.
Russell McRae,
Paintings start at only $200 and arrive matted, framed, nestled in our handmade packaging, with a thank you card ready to present to your clients.
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This is from the book "Unstoppable Referals, by Steve Gordon."
https://www.amazon.ca/Unstoppable-Referrals-10x-Half-Effort-ebook/dp/B00LG96EHC
This is from the book Giftology by John Ruhlin,I highly recommend this book.
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