How to impress your clients.
Imagine that your clients are avid voters. Every weekend they are out on their boat, maintaining it, cleaning it, travelling around in it with their family and friends. You know this about them, so when the deal is done in the transaction is complete with your clients you surprise them and thank them with a gift of a painting of their boat. How do you think that would make them feel?
When you listen to your clients and you give them a gift is all about them, something they will treasure, you will transform your clients from simple clients to advocates of your business. And what's the difference between a client and an advocate? An advocate will send you referrals for years to come.
Enjoy the painting.
Russell McRae,
Paintings arrive matted, framed, nestled in our handmade packaging, with a thank you card ready to present to your clients.
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This is from the book "Human Connection, how relationship marketing is transforming the way people succeed." By Kody Bateman
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