Do you want more referrals? Don't make other people do the work.

Stop making other people do the work and get any referrals. Business development is your job, not your clients and not your referral partners job. They got enough to do their own jobs, businesses, families and hobbies. If you expect them to put meaningful work in helping you attract more clients you're fooling yourself.

You got to do all the work for them. Meaning, identifying who you want to be introduced to. How to make the introductions. Evenhandedly all the mechanics. Their busy lives are just part of the problem.

Most business people ask for referrals and the most vague way. They say, "do you know anybody, or somebody who could use my help?" The first problem with this question is that it fails to frame the specific person or type of person you're interested in. In other words, you're saying, "I don't know who my target market really includes, so would you like to figure it out, figure it out and then send those people my way when you find them?"

This happens because you have ever really taken the time to decide exactly who they want to target. They don't know their ideal client. Or, they're so desperate for business that they feared being specific and potentially missing out on some peripheral opportunity.

Not only does this kill you referral volume, it also a bad place to be in business. When you're for a specific group of people, it's much easier for your clients and referral partners to know who to refer to you.

 

Enjoy the painting.

Russell McRae,

https://mcraeportraits.com/

Paintings start at only $200 and arrive matted, framed, nestled in our handmade packaging, with a thank you card ready to present to your clients.

 

#realtor #realtors #homes #realestateagent #realestatemarketing #realestatephotography #remax #sold #russellmcrae #realty

 

 --------------------------------------------------------------

This is from the book Giftology by John Ruhlin,I highly recommend this book.

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