Creating referrals by finding your ideal clients.
How to create a picture of your ideal client with these four questions.
In order to find referrals, and asking your current clients for referrals you need to know who are you looking for. You don't just turn to clients and say do you know of anyone that is looking for realtor? You need to be distinct in your question.
Write a narrative description of your ideal client. Use these four questions as your guide. Your description might be a couple of paragraphs or pages. The more detailed and deeper understanding of your ideal client better.
One. What do they look like?
Not literally their physical appearance, but in general, how do you know an ideal client when you see one? Here's an example: "my ideal client is a young professional woman in her mid-20s to mid 30s. College-educated, married, living in the northeast section of town. Her income is $100,000 or more, she is health-conscious and exercises. She is a first-time homeowner and is preapproved."
2.where they hang out?
Are they online or off-line? On Facebook? At the Chamber of Commerce, Rotary, the industry conference? What magazines and websites to the read? What other businesses today work with?
You're looking for all the places and ways you can reach them.
Three. How do they think?
How do they think and make decisions? We know that all studies show that all buying comes from emotion. Either the emotion of fear or the motion of desire. But we analyze options differently based on her natural thought styles. It's useful to understand how your ideal clients make the best buying decision. And there's a good chance you have a mix of thinking styles.
Enjoy the painting.
Russell McRae,
Paintings start at only $200 and arrive matted, framed, nestled in our handmade packaging, with a thank you card ready to present to your clients.
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This is from the book Giftology by John Ruhlin,I highly recommend this book.
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