Feb 01, 2022

Are you referable? An important question to ask about your referral business.

Before we begin looking at how to get more referrals, it's important to understand what it is that makes you referral. Why would someone tell another person about your business? If you stop to think about it, it's a huge challenge to overcome.

The truth is, most don't refer. And they don't refer because, frankly, they don't care about you or your business. I know that sounds harsh, but we got to face the truth. Clients don't care about your business, they care about their problems, and how you solve it referral partners don't care about your business. They have their own business to grow.

It's not that the world is cold and bleak and people learn different. Most don't refer because it is simply not in their self interest. And that's not your fault. We haven't engineered the business in a way that makes it a benefit for our clients and referral partners introduce us.

To do so, we need to understand exactly how you become referable. To get any referral for things must exist,

Your different.

If you want referrals, you've got to start by being different. There's no reason to talk about your business if you just like any other competitor.

Your valuable.

To be preferable, you gotta be valuable. Valuable to clients because he solve an important problem for them.

You likable.

Look, if they don't like you, then I can refer you. It helps be nice.

Your trustworthy.

Referrals are, essentially, a transfer of trust. Some of the trust the client to referral partner has in you is transferred to the person being referred.

Enjoy the painting.

Russell McRae,

https://mcraeportraits.com/

Paintings start at only $200 and arrive matted, framed, nestled in our handmade packaging, with a thank you card ready to present to your clients.

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This is from the book "Unstoppable Referals, by Steve Gordon."

https://www.amazon.ca/Unstoppable-Referrals-10x-Half-Effort-ebook/dp/B00LG96EHC

This is from the book Giftology by John Ruhlin,I highly recommend this book.

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