An easy way to make your business more referral.

 A surprisingly simple way to make your process and your business more preferable.

This is from the book unstoppable referrals by Steve Gordon.


Let's look at the business target copy, a local printing company in Florida. They're known for really fast turnaround and often get people coming in to pick up rush orders. When you place a rush order, they tell you what time should come in and pick it up. And, occasionally, a customer will arrive before the order is ready or production issue might delay completion of an order for a few minutes beyond the promised time.

Rather than simply making a stand around and wait, the people at target copy innovated their late delivery process.

Two doors down from the store is a smoothie store. The managers at target copy keep some gift cards for the smoothie place behind the front desk.

When a customer has to wait for an order that's taking a bit longer than expected, they get one of these cards and are invited to wait the additional few minutes in the comfort of the restaurant, and join a free smoothie, using the Wi-Fi and, when their order is ready, they'll get a call or text messages to come back

That's innovating a process to make it preferable. They don't have to use it often, but when they do, they turn the complaint into an experience the customer will talk about.

My question to you then, is what are you doing for your clients to take those small little pieces of friction that happened in your business, and turned the tables into a wonderful experience that earns your clients trust and referrals?

Enjoy the painting.

Russell McRae,

https://mcraeportraits.com/

Paintings start at only $200 and arrive matted, framed, nestled in our handmade packaging, with a thank you card ready to present to your clients.

 

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This is from the book "Unstoppable Referals, by Steve Gordon."

https://www.amazon.ca/Unstoppable-Referrals-10x-Half-Effort-ebook/dp/B00LG96EHC

 

This is from the book Giftology by John Ruhlin,I highly recommend this book.

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