Joe Girard was honored by the Guinness Book of World Records for selling more cars than any single person in history, 12 times achieving the top vehicle sales in the world. In his best year, he sold 1425 units, all retail.
His secret weapon? Greeting cards.
Employing two assistants out of his own pocket, “Joe sent out nearly 13,000 greeting cards a month to his customers, celebrating everything from Halloween to Groundhog Day,” according to the Detroit News. Every year he commissioned an artist to draw up 12 cards and then send them out. That’s all he did. He would send out one card every month. Each card had the same message, “I like you.” So on Valentine ’s Day, major holidays, anniversaries, birthdays, Joe’s clients received a card. It is said that with Joe’s card coming every month, his clients considered him a part of the family.
Joe Girard proved, without doubt, that greeting cards inspire customer loyalty. Joe proved that greeting cards motivate customers to refer their friends. Of course, it was not the paper or colorful ink that did the trick. It was a man who cared enough to recognize and honor his customers’ birthdays, anniversaries, and holidays. The simple act of sending greeting cards aroused a sense of loyalty in his clients.
The engine that drives this powerful business tool is the technology that makes this nearly effortless for you.
So why aren’t you sending cards on a regular basis to increase your sales? It’s probably because of the hassle that’s involved with sending cards.You have to go to a card store, find a card, write a message, put it into an envelope, and take it to the post office. What a pain? But that’s exactly why people appreciate cards when they receive them! They know that you’ve taken a lot of time and effort to send them a card.
Joe Girard proved it. Sending cards is what helped Joe become the # 1 salesperson in the world for 12 years straight.And Joe isn’t the only one to tout the importance of sending cards to generate referrals. All the top referral marketers say the same thing. Sharing the secret to sending heartfelt quality cards is easy.