"Generosity consists not of the sum given, but the manner in which it is bestowed."

- Ghandi

Is it a gift or a promotion?

This goes back to the idea of making sure something is personalized and not just branded. If it's something all about them, it's a gift. It it's brand-focused and all about you such as your colors, your logo, what you love, then it's a promotion.

I get it, there is great appeal to a personalized gift. It's the "name-letter effect" - a person's tendency to favor the letters of his or her own name over the rest of the alphabet. That's because our brains processed our names as one of the sweetest words it will ever hear or see.

It happens all of the time, whether someone is making $20,000 a year or $2 million. They'll personalize coffee cups, licence plates, clothes. Even when we're not plastering our name onto something, we're actively looking for an item that is uniquely us. We even turn our iPhone cases into statements about who we are.

Yet we tend to forget all of this when it comes to gifting in the business world. Think about it this way; your Mom wants a new Louis Vuitton handbag, would you personalize it by monogramming your initials on it, or hers?

One of the greatest gifting sins is not tailoring the gift to reflect the receiver. When you don't, you end up with something that's devoid of feeling, making the person feel like just one of a million, not one in a million.

Personalization is what turns an ordinary gift into an extraordinary one.

Tailoring a gift to reflect the receiver is important because it shows that you have put thought and effort into the gift. It demonstrates that you understand the person's interests, hobbies, and preferences, and that you have taken the time to find something that is meaningful to them. When a gift is tailored to reflect the receiver, it feels personal and special, making the person feel valued and appreciated. On the other hand, when a gift is not tailored to reflect the receiver, it can feel generic and impersonal, making the person feel like just another person on a list. This can make the person feel unimportant and undervalued, and can make the gift-giving experience less meaningful for both the giver and the receiver.

To avoid this, it is important to take the time to think about what the person would like, and to put effort into finding something that is truly special and meaningful to them.

A painting of a client's home is a highly personalized and one-of-a-kind gift that shows how thoughtful you are. It is an original piece of art that captures the unique beauty of their home, and serves as a lasting reminder of the special memories they have made there. A painting of a client's home is a truly personalized gift that is tailored to reflect the receiver and shows that you have put thought and effort into finding something that is meaningful to them. It is a beautiful and unique gift that will be cherished for years to come, and will serve as a reminder of your appreciation and care for your client.

Overall, a painting of a client's home is a perfect way to show your client how much you value them, and how much you appreciate the opportunity to work with them.